Q: How to create a site structure that will benefit my website from SEO perspective? A: We all know that better the site structure, more are the chances of the website ranking higher on search engines. I have seen many website owners overlooking the site structure, which is the most crucial aspect of the SEO performance of the website. A good site structure means better user experience, crawling, and eventually a better SEO. Follow the silo structure, as it creates a strong keyword related theme on the website, thus making it more SEO friendly. It involves keyword research, organizing the content hierarchically, and reinforcing the structure through menu, URL structure, linking etc. Let’s go through the steps to create a great site structure.