Google makes some of the best free SEO tools.
- Find and research keywords with Keyword Planner.
- Identify trends with, um, Trends.
- Uncover and fix technical and on‐page issues with Search Console.
- Analyze how many people are visiting your website, who they are, and more with Analytics.
- Gather, process, and analyze all kinds of SEO data with Sheets.
- Check how fast your site loads with Pagespeed Insights.