So you need a crowd to launch to. Here’s the way we got one.
Great products die every day. It takes more than a product to build a successful business, yet founders proceed without addressing the important question: how do we get users? No matter how useful your product might be, it isn’t a business without users.
With Product Hunt, we focused on user acquisition before we had a product. 20 days after its public launch, we had a community of 2,000 users that we acquired by doing things that don’t scale.
Here’s how we did it…