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How We Got Our First 2,000 Users Doing Things That Don’t Scale

So you need a crowd to launch to. Here’s the way we got one.

Great products die every day. It takes more than a product to build a successful business, yet founders proceed without addressing the important question: how do we get users? No matter how useful your product might be, it isn’t a business without users.

With Product Hunt, we focused on user acquisition before we had a product. 20 days after its public launch, we had a community of 2,000 users that we acquired by doing things that don’t scale. 

Here’s how we did it…

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