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How to Growth Hack Pinterest

Note: This is one of the chapters of Secret Sauce: A Step-By-Step Guide to Growth Hacking.

Pinterest is a little bit unlike the other networks we’ve seen; it’s not necessarily a social network like Facebook or Twitter, yet it’s also not purely a discovery platform like Reddit. It’s kind of a combination of the two.

The average Pinterest may use the platform as a way to save a collage of things they like, planning what clothes to buy when shopping, deciding what meals to cook, daydreaming, planning weddings (real or imagined), setting goals, as well as a method of discovery not unlike a search engine.

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