How to choose better Yoast focus keywords and analyze the competition in Google’s search results (plus 7 free keyword research tools).
If you’re using Yoast, you’re probably familiar with setting a focus keyword so you can optimize content for green lights.
These should not be guessed. You don’t want to create content for a keyword you’ll never rank for, or have to go back and change content. We need to know WHAT people are searching (keyword research) and whether your site is capable of ranking for it (keyword competition). A little research can easily get you on page 1, and should be done before writing content… writing about ‘how to get out of debt’ vs. ‘how to get out of debt on one income‘ is different.