How Product Hunt hooks its community members.
In less than a year, Product Hunt (PH) has become the preeminent daily destination for thousands of people who love being the first to discover new and cool products. It now has over 100,000 users.
Engaging a community of any size, let alone one that has tens of thousands of users, is difficult. Yet Product Hunt keeps thousands looking forward to coming back day after day after day (you just have to spend a little bit of time on Product Hunt to confirm this).
So how does Product Hunt do this from a product perspective? What elements of this community-centric product really drive community engagement?