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How Beardbrand Built Their Email Flows – Really Good Emails

An interview with Jenny Durre, Beardbrand’s Digital Coordinator.

Whether or not you’re gifted with luxurious facial locks, Beardbrand still has something to offer. That might mean their utility balm (supporting super-soft skin for both ladies and gents!), or, in the context of this article, learning more about how they built some killer email flows.

As we all know, the benefit of a triggered campaign is that once you get a beautiful one built, you can move on to bigger and more exasperating things. Since Beardbrand has done some great work constructing effective email flows, we’re excited to share the lessons they learned and some strategies you might want to replicate.

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